Our Designers


Justin Alexander - Lillian West

Of all of the Justin Alexander Collection Labels, Lillian West adds the boho chic to the brand. 

Their styles are inspired by the wildly romantic and whimsical trends that have become a favourite style within the bridal industry. 

"Soft and floaty bridal dresses with a carefree nature and artistic handwriting."

- Justin Alexander 2022 

Stepping back from the classic bridal style of structured fabrics and silhouettes of their other labels; whilst still maintaining the glamour with lace sleeves and dramatic trains; Lillian West brings to the table lightweight, dreamy gowns with the boho bride in mind.

Willowby by Watters

"Willowby takes the road less travelled, with a natural, airy, free-spiritedness."

- Willowby by Watters 2022

Whimsical, daring and bold statements are the signature of the Willowby label from Watters. The ultimate in boho chic brings brides wildly romantic gowns beyond their imagination, weaving intricate detailing into gorgeous textured patterns, whilst allowing the bride to feel confident and alluring on her big day, with styled two pieces, illusion bodices, bold colourways and daring leg slits.

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